PALESIGN BRAND GUIDELINES PALES-IGN, pronounced similar to PALES-TINE. Palesign Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of Palesign. Brand guidelines will dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. ACCEPTABLE USE OF LOGO DOWNLOAD LOGO (white background) DOWNLOAD LOGO (no background) DOWNLOAD LOGO (black background) DOWNLOAD LOGO (no background)